BEFORE & AFTER
After 50 years as a leader in oral surgical products, ACE Surgical needed rebranding.
Collaborating with ACE's art director, Kathy did a competitive creative analysis.
Simple answer: cut copy. Add quick headlines in a clean, product-focused format.
Make sure the format works with every ACE product, every time.
In trade publications, craft a campaign that bursts from the pages.
Advertising Case Study
Folded like a wallet with a two-part headline, the second part is revealed to the prospect.
This line became the product launch line and company trade show theme