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BEFORE & AFTER
  • After 50 years as a leader in oral surgical products, ACE Surgical needed rebranding.

  • Collaborating with ACE's art director, Kathy did a competitive creative analysis. 

  • Simple answer: cut copy. Add quick headlines in a clean, product-focused format.

  • Make sure the format works with every ACE product, every time.

  • In trade publications, craft a campaign that bursts from the pages. 

Advertising Case Study

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ACE B2B Direct Mail
ACE B2B Direct Mail

Folded like a wallet with a two-part headline, the second part is revealed to the prospect.

ALL SYSTEMS GO
ALL SYSTEMS GO

This line became the product launch line and company trade show theme