FOR THE RIGHT WORDS?
The elusive words you seek are within reach.
More than just a writer of words, Kathy is a strategic digital writer with a certificate in Digital Analytics recently acquired at the Sloan School of Management at MIT.
Analyze where you stand creatively against your competition.
Develop a digital plan including social media, point & click, or paid display.
Simplify complex concepts and get to the heart of why people buy.
Deliver the line that makes people buy. BTW, Kathy wrote the world's most recognized tagline for Boston's MBTA:
Work with a like-minded creative who "gets it" and delivers in a flash.
Skip the hand-holding and get directly to roll-up-your-sleeves concepting.
Make progress with scaffolded digital steps & strategically competitive ideas.
Here's what Kathy brings to the table:
Creatively competitive ideas that read on a mobile screen.
Short, stand-out copy informed by research data.
Copy that locks with the imagery.
Attention-getting ideas that whack people over the head.
A brand voice to work in multi-channel campaigns, with a customizable tone.
Kathy's a reader. She reads every shred of material and knows what the competition is doing.
Kathy's portfolio slide show below:
RISE ABOVE your cOMPETITORS
"Kathy is a great writer! Super smart, engaging and personable, and so imaginative. Plus she's a pleasure to work with."
- John Simpson, Creative Director/Copywriter at Arnold Worldwide, 2018
"I found Kathy to be collaborative, creative and cordial. She filled in during a crucial transition at Dorel. She crafted copy for multiple packages, offered alternative suggestions when needed and is an outstanding proofreader. She got along with everyone on my team and it was a pleasure to work with her."
- Lynn Dowling, Creative Director, Dorel, 2018
"It's a pleasure working with Kathy. We brought Kathy in to brainstorm concepts for a project. She was quick to get up to speed on a very technical medical product."
-Karl Thompson, Creative Director, GrayMatter Agency Inc., 2018
"Kathy is extremely creative and a master at her craft."
-Christopher Carchidi, Vice President/Marketing, ACE Surgical, 2018
"Kathy does great work and she seamlessly works her way into any good team to make them even better."
-Jay Canella, Executive Director of Marketing and Business Development at Gennaro, Inc., 2018
The revolutionary wellness center founded in 2018 by Chris Herren, former Celtics player, required an effective curriculum for the daily instruction of guests struggling with addiction. Drawing from Kathy's scriptwriting and arts/drama teaching skills, Herren Wellness now has a 30-day curriculum, each day addressing a different aspect of addiction. Utilizing scientific studies and aspects of popular culture, Kathy's interactive, entertaining yet serious curriculum explains the effects of drugs and alcohol on the brain, without being preachy or boring.
Native advertising articles for the digital magazine.
Authoring an in-depth article about Verizon's contribution to the Vision Zero initiative with the City of Boston, to eliminate fatal traffic accidents by the year 2030.
Writing for Safety 1st, Cosco, Tiny Love and Maxi-Cosi point-of-purchase, packaging, and SEO-optimized eCommerce ad postings on Amazon, WalMart, Babies R Us and Target. Sole writer for all departments.